A project of the Department of Commerce, the goal of this project is to create English-friendly shopping environments and raise
the English level of local stores.
The Department of Commerce of the Ministry of Economic Affairs has been a driving force behind a bilingualization project to
make local shops in Taiwan English-friendly for the past three years. To date, over 200 food and beverage shops and retailers have
participated and enjoyed great success when their salesclerk learned to communicate in English with foreign visitors.
The Department of Commerce has covered over 4500 merchandise and menu items translated in English, Japanese or Korean at
http://bilingualshop.cdri.org.tw/ . Business owners can select the bilingual translations of their merchandise or menu items, and access
ten real-life English dialogue examples on the website. The ten scenarios include: coffeehouse, hotpot restaurant, dialogue with
patrons by the dinner table, telecommunications services, cultural and creative merchandise, retail shop selling gifts, patisserie,
bookstore, backpack store, and fashion and apparel boutique. Shop owners can find instruction videos on how to bilingualize their
service information on Delivery platform and store information on Google Map to upgrade their business smoothly.